why we’re suddenly obsessed with granny hobbies (and how they might be healing us)

why we’re suddenly obsessed with granny hobbies (and how they might be healing us)

Something is happening. You can feel it in the way people are suddenly knitting again. Watercolours. Baking bread on purpose. Making candles. Painting old furniture instead of buying new. Building dollhouses. Doing weird, old-fashioned, pioneer stuff that would’ve made sense to our great grandmothers and absolutely confuses the algorithm.

It looks quaint on the surface. Cozy. Nostalgic. Cottagecore, even.

But I don’t think this is about aesthetics.

I think we’re tired.

it’s not nostalgia, it’s exhaustion

We’re exhausted by our phones. Exhausted by apps that are really just covert shopping experiences. Exhausted by being “inspired” into buying things by influencers who would never use those products themselves.

We’ve done it. We’ve been sucked in. We know the cycle. Scroll, absorb the horrifying state of the world, feel vaguely panicked, then be consoled by buying mass-produced plastic gadgets shipped across the world in 24 hours.

And we know, deep down, that it doesn’t work.

So instead, we’re reaching for yarn. Flour. Wax. Old furniture with good bones.

pioneer shit in a digital collapse

Making things with your hands feels radical right now. Not because it’s productive, but because it’s real.

When the online world feels loud, abstract, and relentless, handiwork is solid. It has weight. You can mess it up. You can fix it. You can hold it and say: I made this.

That matters in a world where so much of our time is spent consuming things we’ll never touch.

the making is the point

Yes, you could buy it.

You could buy the bread. The candle. The quilt. The shelf. The tiny chair for the dollhouse. You could get it cheaper and faster and without flour all over the counter.

But the making is the whole point.

The slowing down. The focus. The way your hands learn something your brain can’t shortcut. The satisfaction of creating something imperfect but real.

The point is not efficiency. The point is being present.

we already know this feeling — we just forgot where it comes from

You know that space where you disassociate and scroll and forget the world’s problems for a minute? It’s almost a flow state — when your attention is fully absorbed and time slips away.

We’ve been chasing that feeling through our phones. But flow doesn’t belong to screens.

You can get it from kneading dough. From painting furniture. From carefully placing tiny wallpaper in a miniature room no one asked you to build.

I promise you can get the same relief — and it lasts longer.

handmade gifts of questionable quality are better actually

Give your friends something handmade. Even if it’s a little crooked. Especially if it’s a little crooked.

It’s better than something made in a factory. And here’s the secret no one tells you: if you keep at it, a few years from now those gifts won’t be questionable at all.

Skill comes from the hours logged, not from buying the right supplies.

And every hour you spend learning something real is an hour you’re not dissociating in front of a screen.

you don’t have to be good at it

This isn’t about mastery, or monetizing your hobbies. You don’t have to be good. You just have to be willing.

Bake. Make candles. Try quilting. Paint furniture. Build a dollhouse. Try some weird shit. Dabble until something clicks.

The world feels dark right now. The problems are real. Buying more things won’t fix that.

But making something with your hands might help you feel human again.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.